How to Turn Your LINE OA Into a Powerful Sales Channel

LINE Official Account (LINE OA) is one of the most valuable tools for businesses in Thailand. Customers actively choose to connect with brands, which means they are already interested in what you have to offer. This is not the cold audience you find on many other platforms. It is a warm, open door to start a conversation that can lead to real sales.

The challenge is that many businesses do not make the most of this opportunity. They use LINE OA mainly for announcements and send the same message to everyone. Over time, this leads to lower engagement and more people blocking the account. If you have ever felt that your LINE OA is not driving sales, you are not alone.

The problem with “send to everyone”

When every follower receives the same message, only a small percentage will find it relevant. The rest might ignore it or even block the account if the content keeps missing the mark. The more irrelevant messages you send, the more your audience shrinks.

Broadcasting to everyone also means you spend more on message credits without seeing better results. The channel starts to feel like a cost instead of a sales driver.

A better way: make every message count

Turning your LINE OA into a sales channel starts with sending the right message to the right people at the right time. When the content is relevant, followers are more likely to open, click, and respond. This leads to more conversions, fewer blocks, and lower broadcasting costs.

Three steps to transform your LINE OA

1. Automate customer journeys

A customer journey is a series of messages that send automatically when someone takes an action. For example, you can welcome new friends with a short questionnaire to learn what they are interested in. You can also follow up after a purchase with a thank-you message and a special offer. Automation keeps the conversation going without you having to remember every step.

2. Segment your audience

Segmentation means grouping your customers based on behaviour or preferences. You might have a group interested in skincare, another group that clicks on coffee promotions, and another group that shops during sales. Sending targeted messages to each group makes the content feel personal and useful.

3. Plan campaigns in advance

Scheduling campaigns allows you to prepare seasonal offers, product launches, or event promotions ahead of time. Instead of rushing to send a message last minute, you can plan the content, choose the right segment, and set the perfect send date.

Make it easy for your team

Some businesses avoid using advanced features because they think it will be too technical. In reality, the right tool can make automation and segmentation easy for anyone. A simple visual interface, like a drag-and-connect “nodes” builder, lets you create journeys without any coding. Connecting your LINE OA should only take a few minutes, and you can see all your results in one place.

The result

When your messages are relevant and well-timed, followers see value in staying connected. They engage more, buy more, and become repeat customers. Your LINE OA turns from a cost into a channel that actively drives revenue.

If you are ready to make your LINE OA one of your strongest sales channels, start by improving the relevance of your messages. For businesses that want to automate the process, askPear offers tools to build journeys, segment audiences, and schedule campaigns in a way that is friendly and easy to use.